Mukalla/ June 13, 2022 / University media

The Deanship of Quality and Academic Accreditation at Al-Ahgaff University, in coordination with Hadhramout Research Center at the university, held a workshop entitled (Customer Service: Challenges and Opportunities). The workshop targeted managers and employees of administrative offices, libraries and laboratories at Al-Ahgaff University, on Monday, June 13, for a period of three training hours, provided by the trainer, Engineer Ahmed Muhammad bin Omar Ba-Omar, founder and director of Reyadat Hadhramaut Office for Business Administration.

At the beginning of the workshop, Dr. Ahmed Saleh Khred, Dean of Quality and Academic Accreditation at the University, gave a speech in which he welcomed the trainer and the participants, thanking them for their attendance and participation. In his speech, he indicated that this workshop comes within the plan of the Deanship of Quality at the university to present a set of programs and workshops aimed at developing the capabilities of the university's administrative staff and providing them with advanced skills in effective management and in the art of dealing with customers. He also called on the participants to make the most of the trainer and the contents of the workshop.

After that, the course of the workshop started and the trainer Ba-Omar started defining the term “customer” for the university, then he explained the concept of customer service and its importance for institutions. He also discussed the ways and methods of customer service. After a short break, the trainer moved to explain the impact of providing good and bad service to customers on the reputation of the institution. He also reviewed the most important challenges of providing customer service and the most important opportunities for developing customer service, explaining the needs of employees to provide good customer service. On the practical side of the workshop, the attendees were divided into groups, where each group reviewed the most important challenges they face when providing services and what opportunities they have for developing customer service. The trainer concluded the workshop by reviewing and discussing the outcomes of the workshop.

At the end of the workshop, Dr. Hamza Al-Aidarous, Vice Dean of Quality and Academic Accreditation, thanked the trainer Ba-Omar for his wonderful effort and extensive explanation in the distinguished workshop. He also thanked the participants for their interaction and contribution to the success of the workshop, promising to study the workshop’s outputs and benefit from them in developing and strengthening the university’s march. The workshop was attended by Mr. Muhammad Al-Buri, Director of the Hadhramaut Research Center at the university, Mr. Omar Salem Bahakam, representative of the Deanship of Quality at the Faculty of Engineering and Computer Science, Mr. Ahmed Mahmoud Bahumaid, representative of the Deanship of Quality at the Faculty of Management and Economics, and Ms. Khadija Bamatraf, representative of the Deanship of Quality at the Faculty of Girls.